Australia’s largest private equity firm Pacific Equity Partners (PEP) has adopted eFront’s FrontInvest software system.
Sydney-based PEP is to use the FrontInvest system to provide it with a single unified front-to-back office platform which will enable it to streamline fund accounting and investor reporting tasks.
The new system will replace segregated systems and processes through the front, middle and back offices.
FrontInvest capabilities to be used by PEP include cashflow management, fund accounting, portfolio management, reporting, dashboards, fundraising and customer relationship management (CRM).
According to eFront, PEP’s users will benefit from the tight integration of the eFront FrontInvest modules and eFront’s investor portal, eFront Investment Café, which will − for example − enable the investor relations team to use the same CRM system as the back office in fundraising activities.
PEP managing director and chief financial officer Sam Kong said: “As a consistent top quartile fund manager, PEP demands the leading-edge solution across its fund management business. We are looking forward to beginning a fruitful partnership with eFront’s Australia-based team and the global eFront community.”
Efront sales director for Australia and New Zealand Brett Angwin said: “We are delighted that Pacific Equity Partners, a major player in Australasian private equity, has chosen eFront to support its front, middle and back-office operations.”
He said eFront’s comprehensive integrated solutions together with its hosted managed service delivered “gold standard” alternative assets technology solutions and the company was looking forward to a long-term partnership with PEP.
PEP is currently investing the 2016 vintage, $A2.1 billion, PEP Fund V. With co-investments, the fund has access to about $A3 billion in investment capital.
PEP invests mainly in buyout deals at the top end of the Australia and New Zealand market. The firm’s most recent acquisition was the country’s largest flour milling business, Allied Mills Australia, for about $A317 in January.